| Product | Hootsuite | Later |
|---|---|---|
| Description | Visit Hootsuite Hootsuite is a social media management software that gives users the ability to track all their social media accounts in one place. The software also allows users to post updates and messages to all their social media accounts with just one click. Hootsuite also provides users with detailed analytics about their social media activity, so they can see what’s working and what’s not. | Visit Later If you’re looking for a social media management software that will help you save time and grow your business, Later is the perfect solution. With Later, you can schedule and publish content to Instagram, Facebook, Twitter, Pinterest, and LinkedIn – all from one platform. Plus, with our easy-to-use analytics tools, you can track your progress and see how your content is performing across all channels. Later makes it easy to plan ahead and post consistent content on social media – even if you’re busy running other parts of your business. Simply upload your images or videos (or both!) into the app and add captions later. You can also drag-and-drop posts to rearrange them in the order that you want them published. And because Later integrates with many popular apps like Google Drive & Dropbox, it’s easy to get started without having to import anything manually. |
| Gitnux Rating | Great | Great |
| Pricing Model | User-based pricing | User-based pricing |
| Pricing Rates | Free version available Professional Team Business Enterprise | Free version available Starter Growth Advanced |
| Could Be Better | Features Value for Money Customer Service | Ease of Use Features Customer Service |
| Key Features | Social Analytics Social Engagement Social Publishing Social Ads Campaign Optimization Report Customizability Report Exporting Scalability Competitor Analysis Follower Analysis Post Performance Social Measurement Influencer Identification Sentiment Analysis Social Reporting | Social Analytics Social Engagement Social Publishing Report Customizability Report Exporting Scalability Competitor Analysis Follower Analysis Post Performance Paid Campaign Tracking Attribution Content Calendar Content Library Shared Inbox Users and Permissions |
| Support | Email/Help Desk FAQs/Forum Knowledge Base Phone Support 24/7 (Live Rep) Chat | Email/Help Desk FAQs/Forum Knowledge Base Chat |
| Extended Review | Read Review | Read Review |
| Best For | Hootsuite is suitable for businesses of all sizes. From independent professionals to big companies. | Later is suitable for businesses of all sizes. From independent professionals to big companies. |
Feature Overview: Hootsuite vs Later
| Feature | Hootsuite | Later |
|---|---|---|
| Post Scheduling | YES | YES |
| Social Analytics | YES | YES |
| Integration | YES | YES |
| Link in. bio | YES | YES |
| Social Inbox | YES | NO |
| Hashtag Performance | YES | YES |
Post Scheduling
The two software enable managing and scheduling posts on Facebook, Twitter, Instagram, Pinterest, and other social platforms. Hootsuite allows you to schedule social media posts and review them across multiple networks. Additionally, the ideal time to publish a post is suggested to you. Like Hootsuite, Later offers a range of post scheduling features for different platforms, including a calendar view where you can quickly see scheduled posts with date and time.
Social Analytics
This feature helps businesses to measure company success and rapidly adjust tactics based on data and to understand the results better. Hootsuite offers advanced analytics tools that can give a clearer picture of how your content is doing. It allows you to track your activity, set performance benchmarks, understand post-performance and get in-depth insights, calculate ROI, generate reports, and share important data with the team. Later has the best features for Instagram including a profile overview to understand performance, post performance to show activity and engagement the posts deliver, stories analytics to see how people react to the stories content, traffic and sales to see which posts bring more traffic to your account and customers, hashtag analytics to find best hashtags to perform well in the industry.
Integration
Both Hootsuite and Later integrates with multiple social media platforms like Instagram, Linkedin, and Pinterest. However, Hootsuite also integrates with HubSpot, Google My Business, Synapview, Canva, Shopview for Shopify, HelloWoofy, Spotify, Trufan, Zendesk Pro, Adview, Slack, ReviewTrackers, and many others. Later offers integrations with Google, Dropbox, Adobe, Unsplash, and Shopify. Later has no integration with Canva and other editing tools which would make the process of creating content easier.
Link in. bio
Link in. bio feature is one of the easiest ways to send your audience from a social media profile to an external website, such as a product page or an online shop. It helps drives sales and tracks purchases. You can create a link tree from your Hootsuite dashboard using oneclick. bio. Link in. bio works in Later via creating customizable blocks which help showcase your best content and the most relevant posts. You can also customize your profile background to resemble your e-commerce store.
Social Inbox
Through social inbox, you can collect all customer messages and inquiries from various social media channels into a single inbox. Hootsuite Inbox provides means to filter down to messages you want to see, which is beneficial in preventing confusion between public and private conversations. You can also assign messages to people who are better qualified to respond in the inbox. Later does not have an inbox feature.
Hashtag Performance
Customers typically upload images of products with the brand tagged or by using an # hashtag that the company designed for user-generated content (UGC). Hootsuite lets you use hashtags to check what people are saying so that you can respond to any issues your audience may have. To keep yourself updated on the hashtags you use, you can add streams to your Hootsuite boards. Later also provides hashtag suggestions for various topics which helps to improve engagement. With hashtag analytics, you can extract content from other users via hashtags, and save them to be used to schedule your own feed.
