| Product | Mailchimp | Klaviyo |
| Link | Visit Mailchimp | Visit Klaviyo |
| Description | Mailchimp is a software that helps businesses with their email marketing campaigns. It allows users to create beautiful newsletters, manage their contacts, and track their results. With Mailchimp, businesses can send out automated emails to customers based on certain criteria, such as when they sign up for a newsletter or make a purchase. Additionally, Mailchimp provides detailed reports so businesses can see how well their email campaigns are performing. | Klaviyo is a marketing automation software that enables companies to create, track, and optimize their marketing campaigns. It provides users with the ability to segment their customers, create targeted campaigns, and track the performance of their marketing efforts. Klaviyo also integrates with a variety of other software platforms, making it an ideal solution for companies that use multiple software solutions. |
| Gitnux Rating | Great product | Great product |
| Pricing Model | Flat price | Usage based |
| Pricing rate | Premium, Standart, Essentials, Free | Free Email and SMS |
| Could be better | Restricted to specific designs and formats only. Billing system not well-designed. Difficulty linking an online web page with a picture or sentence. | Support Email deliverability Missing of essential features |
| Key features | Reporting, Cart Management, Email Integration, Products | Sending Outbound Emails,Automated Email Responses, Performance and Reliability, Segmentation |
| Support | Email/Help Desk FAQs/Forum Knowledge Base 24/7 (Live Rep) Chat | Email/Help Desk Chat |
| Best for | Best for any size of business, assists through designing automating, and managing marketing campaigns through email platforms and ad channels. | ecommerce stores |
| Feature | Klaviyo | MailChimp |
|---|---|---|
| A/B Testing | Yes | Yes |
| Sending Outbound Emails | Yes | Yes |
| Building and Personalizing Emails | Yes | Yes |
| Manage Email Deliverability | Yes | Yes |
| Web Analytics | Yes | No |
| Basic Reporting | Yes | Yes |
A/B Testing
Klaviyo’s tool offers more flexibility when it comes to variations and cadence. Mailchimp users can test three variations of each email on a standard plan, Klaviyo allows for seven variations, no matter your paid plan. Both Klaviyo and Mailchimp do the basics. Testing between 2-3 subject lines, sender names, or send times is easy on both platforms.
Sending Outbound Emails
Klaviyo is an excellent choice for eCommerce stores looking to grow their email list or send transactional emails to customers. It’s got robust features like product recommendations and abandoned cart notifications, which makes it easy for you to turn your site visitors into email subscribers.
Mailchimp, on the other hand, is more suited to businesses that want to send marketing emails outside their website (like newsletters). It’s also great for sending emails at scale. However, if you want something that will grow with your business as it grows in size (and complexity), then Klaviyo might be better for you!
Building and Personalizing Emails
On Klaviyo your emails can be segmentet by behavioral or transactional data, taking information from Shopify and other CRMs. You can also segment based on events like when your customers make their first purchase.
Manage Email Deliverability
Klaviyo not only does it allows to build an email plan and create any type of flow, but it enables to use detailed audience segmentation to deliver the right message, at the right time.
Web Analytics
Klaviyo has one of the most advanced analytics environments, complete with automated integrations with your existing marketing tools, and predictive analytics.
