Last updated: December 23, 2022
DescriptionVisit Mailchimp
Mailchimp is a software that helps businesses with their email marketing campaigns. It allows users to create beautiful newsletters, manage their contacts, and track their results. With Mailchimp, businesses can send out automated emails to customers based on certain criteria, such as when they sign up for a newsletter or make a purchase. Additionally, Mailchimp provides detailed reports so businesses can see how well their email campaigns are performing.
Visit Sendinblue
Gitnux RatingGreat
Pricing ModelTiered-PricingTiered-Pricing
Pricing RatesFree version available
Free version available
Could Be BetterFeatures
Value for Money
Customer Service
Ease of Use
Value for Money
Customer Service
Key FeaturesUser, Role, and Access Management
Performance and Reliability
Data Import & Export Tools
Integration APIs
Breadth of Partner Applications
Email and Mobile Preview
Manage Email Lists
High-Volume Sending
Building and Personalizing Emails
Sending Outbound Emails
Manage Email Deliverability
Automated Email Responses
A/B Testing
Basic Reporting
Template Creation
Preset Template Availability
IP Address
Policy Compliance Processing Time
Open Rate
Time to Open
Campaign Performance
Domain Reputation
Brand Reputation
Blacklist and Whitelist
SupportEmail/Help Desk
Knowledge Base
24/7 (Live Rep)
Email/Help Desk
Knowledge Base
Phone Support
Extended ReviewRead Review
Best ForMailchimp is best for businesses of all sizes -small to big companies.Sendinblue is suitable for businesses of all sizes. From small to big companies.

Feature Overview: Mailchimp vs Sendinblue

Email TemplatesYESYES
Landing PagesYESYES
Marketing AutomationYESYES
Reporting and AnalyticsYESYES
Social Media ToolsYESYES

Email Templates

Both Mailchimp and Sendinblue offer a broad selection of email templates. Mailchimp provides more than 100 ready-made email templates to ease the creation of your upcoming newsletter. Similarly, Sendinblue gives complete access to more than 60 well-designed email templates. You can also directly code your email using HTML Newsletter Editor to take even more control over your design. Free plans in both allow you to preview by device but premium plans also allow for preview by an email client.

Landing Pages

Landing pages are created for particular marketing campaigns to increase conversion and get the necessary data. Creating landing pages, optimizing them for conversions, and enabling remarketing are all made simple with Mailchimp. You can also feature a top seller, promote your latest collection, offer a special download, or run your own giveaway. Like Mailchimp, with Sendinblue, you can use a Drag and Drop Landing Page Builder or one of those their ready-made templates to create tailored pages for each of your campaigns. Additionally, you may connect these to follow-up pages, such as to ask more detailed questions or confirm the form submission with a thank you page.


With this feature, you can segment your database and create a list of target leads and contacts. This allows you to filter based on demographics, company attributes (title, size, location), behavior, and CRM data. Mailchimp makes it easy to divide up contacts and regroup them into new lists helping you keep your different contacts apart. Sendinblue also lets you segment your contacts and you can automate ‘workflows’ that generate new lists based on your filters.

Marketing Automation

This feature helps to carry out marketing tasks and perform campaigns across a variety of channels on a regular schedule. Mailchimp lets you send follow-up emails in response to such as clicks, opens, and other actions. With the help of the Customer Journey feature, which enables workflow-based marketing automation, more complex automation is also made possible. Sendinblue stands out with its transactional email service which makes it a great marketing automation tool for e-commerce businesses.

Reporting and Analytics

Reporting features include email performance, links clicked, Google Analytics integration, geographic location, and automation reports which both Mailchimp and Sendinblue offer. Mailchimp’s reporting, analytics, and AI-assisted tools allow you to keep an eye on trends and track performance that makes your campaign better and more engaging. With Sendinblue, you can use your data to your advantage and get a comprehensive overview of all your contacts, the effectiveness of your campaigns, and revenue tracking easily and quickly.

Social Media Tools

Both Mailchimp and Sendinblue offer social media marketing tools. With Mailchimp, you can schedule and publish posts to build your brand and grow your business. Mailchimp makes it easy to engage with your audience on Instagram, Twitter, and Facebook by just connecting your accounts and choosing which platforms to share posts on. Sendinblue’s social media tools are limited to launching Facebook ads and sharing email campaigns on social media channels.

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