Last updated: December 23, 2022
ProductWix eCommerceShopify
linkFind Wix HereFind Shopify Here
DescriptionIf you’re looking to build a website, Wix is the perfect platform. With Wix, you can create a website in minutes, without having to code or hire a developer. Just choose from one of our beautiful templates, and get started! Wix is easy to use and doesn’t require any coding skills. You can simply drag and drop elements to create your desired look. Plus, there are tons of features and integrations that you can add to your site with just a few clicks. Whether you’re creating a personal blog or an online store, Wix has everything you need!Shopify is the leading eCommerce software that allows you to create an online store. It is simple to use and has all the features you need to run a successful online business. With Shopify, you can sell products online, accept payments, track inventory, and manage shipping. You can also customize your store with themes and apps to make it look exactly how you want.
Gitnux RatingGreat ProductGreat Product
Pricing ModelTiered-PricingTiered-Pricing
Pricing Rates-Business Basic
-Business Unlimited
-Business VIP
Could be better-No HTML customization
-Poor customer support
-BOTs and scammers can easily create customer accounts
-May require many paid plug-ins for customization and other important functions
-not many customization options
-higher cost than most competitors
Key Features-Templates
-Mobile Template editing
-Site Analytics
-Payment Processing
-Performance and Reliability
Support-Email/Help Desk
-Knowledge Base
-Phone Support
-Email/Help Desk
-Knowledge Base
-Phone Support
-24/7 (Live Rep)
Extended Review
Best ForWix is suitable for anyone looking to create an online store even without advanced web design skills.Shopify is great for eCommerce Websites and Multi-Store websites. Easy to use and approachable even for inexperienced users
FeaturesWix eCommerceShopify
Abandoned Cart Recoverynoyes
SSL Securityyesyes
Mobile Supportyesyes
SEO Featuresyesyes
Integrated Payment Functionsyesyes

Abandoned Cart Recovery

A very common occurrence in online stores is having customers add items to their baskets and then give up on the purchase or simply leave them sitting there for long periods of time. Shopify offers the option to automatically send an email to said customers and re-engage them in the purchase. Moreover, it allows the user to review abandoned purchases to discover why certain products are not being bought or why customers are not completing the check-out process. Wix does not natively offer this function to the user.


Templates are an important concern to everyone looking to set up an online store. Shopify currently offers 11 free themes and 100 premium ones, all the Shopify templates are easy to edit and professionally designed. Moreover, they are all designed to automatically adjust the website so it displays correctly on any type of device. Additionally, all the templates come with solid support from either Shopify or the template suppliers. Wix also offers more than 100 templates to choose from which are all designed to be compatible with all devices. The edit function of Wix allows the user to preview and edit the mobile version of a website separately from the desktop version.

SSL Security

When running an online store, payment security should be the top priority of any store owner to protect both themselves and the customers. Both Wix and Shopify provide SSL Security allowing customers to check out safely in the store.

Mobile Support

All Shopify templates automatically adjust themselves to properly work on mobile devices. As mentioned before, Wix templates are also mobile compatible and they can be prototyped and edited. Moreover, Shopify supports the Accelerated Mobile Pages (AMP) software that optimizes mobile websites with faster page loading times.

SEO Features

Shopify possesses strong SEO features, it allows the user to use SSL easily to edit tags and meta descriptions, and XML sitemaps are automatically created for the user by the software. For everything else, Shopify relies on third-party plug-ins to set up the store’s SEO features. On the other end, while Wix is limited by the inability to use Html and Jscript to edit the website, it does allow the user to use third-party SEO plug-ins. Moreover, the software offers a decent first-party tool to manage basic SEO aspects of the website.

Integrated Payment Functions

Being an eCommerce-focused software, Shopify offers its users a wide array of eCommerce-related functions such as drop shipping and first-party integrated payment software. Wix does not offer the same amount of functions, for more advanced functions there is always the possibility to integrate third-party software into the website.

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